On 27th February 1989, Carry Clubb and Bill Cashmore began their first day at a media response company in Gants Hill, north east London. The company acted as a telephone information point for a number of different organisations. This media response company was growing and, indeed, on that first day a brand new client was arriving to view the offices. Carry and Bill were there to make the office look busier and more populated; to "paper the house."
Unfortunately, there were neither enough phones nor enough computers for these new workers and so Carry and Bill sat at the back of the room tapping on the keyboard of a dud computer and talking into headsets which were sellotaped to the bottom of the desk. They soon started doing imaginary calls to each other with more and more convoluted requests and challenges. In other words, they roleplayed. For the whole day.
Very soon, as Bill and Carry graduated to real phones and real computers, they realised the benefit of their self-induced roleplay training. Actors in Industry was born.
Since then, Actors in Industry has grown enormously, developed a whole range of services and innovative approaches and become the foremost communication training company in the UK.